Developing markets offer fantastic opportunity providing maximum value for our clients, investors and producers. Location is a key focus and important when making decisions. Emerging markets are estimated to provide long term growth trends

Africa Key Facts

  • GDP +4.8% 2013
  • By 2035, Africa will have a larger working age population than China
  • Africa counts 1 billion people today forecasts estimate 2.4 billion by 2050
  • 15 of the fastest growing cities in the world between 2015-2020 will be in Africa
  • Twice as many mobiles as the US and the most advanced area for mobile money
  • 40% of the population is under 15 years of age
  • Africa is going to go from a $2 trillion economy today to a $29 trillion economy by 2050

Bottled water as a consumer product in Southern Africa constitutes only 1.3% of the total beverage industry (by volume) while Africa in total constitutes only 3.3% of the global bottled water market. Southern African consumption is already significantly lifestyle-related with bottled water viewed by consumers as not simply water, but as a natural and healthy alternative to other beverages including cold (cold drinks and sodas, fruit juices, energy drinks and alcoholic beverages) and hot (teas, coffees, chocolates).

Only five bottlers in South Africa and Namibia currently distribute nationally, with all the other bottling plants supplying relatively small local regions. Sale of bottled water are typically accounted for as follows :

  • Retail outlets 51%
  • Service Stations 18%
  • Restaurants 17%
  • Bulk Wholesalers 14%

However, private label bottling for boutique hotels, game lodges and other tourism venues is a new rapidly emerging market sector that promises of significant latent growth potential for innovative producers.

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